David Lancefield

Head of Media Consulting, Partner

PwC

David is an advisor to the senior management of organisations facing major strategic, commercial and regulatory decisions. He has advised companies, investors, regulators, Governments and companies in 20 countries, with a particular focus on the media industry.  He’s been at the forefront of development of new commercial models for digital media, restructuring ‘traditional’ media companies and launching new products and services. This includes on-demand, personalised and monetised content in video, music and radio on all platforms.

He’s published reports on the future of the media industry, digital disruption, changes to copyright, future of digital radio, content commissioning and the effectiveness of advertising. His views have been covered by all of the nationals and media publications, and he’s spoken on CNN and CNBC.

He tries hard to blend analytical rigour, creativity and a human touch in everything he does. With grounding in science – maths and economics – and with real life experience of psychology, he works with organisations and individuals to tap into their full potential. His style has been described as bringing ‘confidence with humility’ to interactions – confident that he can work to deliver results, whilst humble to know that every situation, and every day, throws up new perspectives and new challenges.

He lives in Elstree, is happily married to Saloni with a delightful young son, Sachin. He’s recently taken up the trumpet again, and enjoys running (if not that talented).

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